The design motorcycle show
Have you ever wondered or asked why a frame is made with a certain shape? Or how much weight does aesthetics have and how much are the purely functional aspects in creating a motorcycle model? Do you know which are the best materials – from safety but also of practicality – to make a helmet or a pair of gloves? Whether these questions are on the agenda, that curiosity is born only now by reading these lines, at Board Milano, you will find all the answers.
Mould is the acronym of Motorcycle Arts and Design and the one in Milan is the first event dedicated to everything behind it (or perhaps it would be better to say that precedes it) the production of vehicles on two wheels and the related accessories. If you don’t know how to round off your motorbike after Easter, read on and discover everything that awaits you! You can – literally – touch the phases of the entire creative flow that from an intuition lead to the realization of what has been, is or could be your next motorcycle or your next accessory.
A 360 ° two-wheeler experience
The Board Milano is a 360 ° experience. More than 30 exhibitors will be ready to tell you about the universe of motion from a point of view that until now was only accessible to professionals. Among the major brands will be Indian Motorcycles, Ducati, Yamaha, Honda, Rizoma, SC-Project and Vemar. You can learn about the path that led to the creation of the most iconic models or finds out which are the main innovations that will revolutionize the world of two wheels in the future. Innovation, sustainability and technology will be the keywords for every experience you can experience under the roof of the Palazzo del Ghiaccio in Milan.
The Monster racing department has chosen the Board Milano to present the replica of the MEYM46 and the Valentino Rossi helmet to the public: this could already be a great reason to participate! But this will not be the only bike you will have the chance to learn about DNA: you will pass from seeing the sketches to 3D concepts, you will follow the mechanical and engineering phases and you will also have the opportunity to observe the live result of the two wheels and more accessories known.
Yours will be a journey in the creative process that has led to the birth of fashions and styles: it will be an opportunity to learn about history and immerse yourself in an interactive event. The program is full of workshops and visual labs, to learn more about the world of motorcycle product design.
Meet the experts in the motorcycle sector
Another very valid reason to make a jump next weekend on the parts of Via Piranesi is the opportunity to be able to talk to those who, every day, work on the development of a design project. Behind every great idea, there is always a great creative mind that, with a few simple steps, can imagine and give life to those innovations that change our lives. It would be nice to be able to meet and talk with these people, isn’t it? The Moard Milano is the place to do it. There will be designers and designers of unique specimens, but also the many students are already collaborating in the realization of the mobility of the future with the main talent incubators of Italy and the world.
Visit the Moard Milano 2019
The Moard Milano will be held from Friday 3 to Sunday 5 May in the splendid location of the Palazzo del Ghiaccio in Milan. The building, after the major 2007 restoration, has become a perfect mix of history and contemporary design and therefore perfectly reflects the mood of the event. In the parterre and in the Piranesi and Vittoria rooms the actual exhibition will be held, while going up to the first floor, the “Design of taste” path awaits you. Seven chefs and numerous realities of cooking and catering will make you live a completely new culinary experience, inspired by the world of motorcycles.
How to reach the event
Reaching the Palazzo del Ghiaccio – located in Via Giovanni Battista Piranesi 14 – is very easy:
- by car, from the Tangenziale Est, exit Viale Forlanini or Milano Linate Airport;
- by public transport getting off at the P.ta Vittoria stop of the railway link, with buses 45 and 73, trams 27 and 12 and trolleybuses 90, 91 and 93.
The Moard has the following times:
- Friday 3 May from 15 to 21;
- Saturday 4 May from 9.30am to 10 pm;
- Sunday 5 May from 9.30 to 20.
The Design of Taste path instead:
- Friday 3 May from 3 pm to 11 pm;
- Saturday 4 May from 11.30am to 11 pm;
- Sunday 5 May from 11.30 to 22.
In addition to everything we have told you so far, every evening music and DJ sets by Italian and European artists are waiting for you, sharing the same passion: the bike! So all you have to do is go to the Moard website and buy tickets: entry is only € 12!